The dating vertical can offer mainstream and adult offers to affiliates.
For the most part target audiences for mainstream dating are looking to find a deep, long-lasting relationship. However, adult dating offers are mostly targeted at people looking for fun (sex dating, webcams, 18+ chats, and more), not a life partner.
In the dating market, in both mainstream and adult, there are a lot of players who want to grow their audience. They have elaborate advertising strategies and a lot of advertising materials (creatives, landing pages). Affiliates can use these or choose to create their own campaigns based on the offer. You can learn more about types of advertising and digital marketing strategies on some of our past blogs.
The dating niche in affiliate marketing in 2020 and 2021 was distinguished by the dominance of mostly adult offers. So this should be taken into consideration while you select which offers you will choose.
Also, something to take into consideration, don’t ignore the benefits of offers for the LGBT community. This audience shows good results in making conversions from registration to payment. To find these offers you need to tinker. Traffic from ad networks works great with LGBT offers.
Dating traffic is much easier for mainstream while dating traffic sources for adult offers are more complicated to find, especially free dating traffic sources. So, be sure to do your research and choose a CPA network from which you can earn money on Dating!