Why We Use Banner Ads

Emails, social media, cold calling, content writing, banner ads, the list could go on forever in the present age of marketing. Deciding which marketing technique can take a long time, …

Inbound vs. Outbound Marketing

According to Hubspot, a popular software and marketing company, Outbound marketing “is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, …

How to Avoid Affiliate Fraud

First, let’s begin by addressing what affiliate fraud is. Affiliate fraud is any purposeful attempt to make illicit money off an advertiser’s affiliate marketing. Fraud is one of the costliest …