42% of the population uses social media every day! That is 3.2 billion users, every single day. Additionally, each of these users spends an average of over 100 minutes on social media per day. So don’t underestimate the benefits of using social media for advertising.
Social media can cover many outlets, this includes Facebook, Instagram, Snapchat, TikTok, YouTube, and endless others. Engagement on social media has been increasing steadily year after year. This opens up greater opportunities for advertisers to get their message directly to their target audiences.
The best way to utilize social media outlets is to give people a positive experience. Over 70% of customers will share and recommend a service, site, or brand that they had a good experience with. This means giving the audience what they want. This goes back to the tried and true rule of marketing: know your customer!
Knowing your customer allows you to tailor social media experiences, and marketing directives to a direct audience and build a relationship with that audience. The main benefit of building that relationship is that you can stay close and keep tabs on the ever-changing behavior of consumers and adjust your products and offers to address those behaviors.
Having adept skills in social media marketing can help you reach a greater audience and help your business grow.
So what are these skills? Simple:
- Content curation
- Strategic thinking
- Analytical skills
- Business profiling
Just remember the main social media attributes are developing a social media profile, creating amazing content, and analyzing and reporting the engagement.