With so many other ways to reach your customers, should you still be relying on email marketing? According to statistics, the short answer is yes.

Though email marketing should not be the only tool in your marketing arsenal it should also not be forgotten. eMarketer recently did a study that showed that there is still a 122% ROI for email marketing when done correctly. This is actually higher than other channels such as social media, direct mail, and paid search. 

In 2022, the number of email users worldwide was forecast at 4.3 billion, and this figure is set to grow to 4.6 billion in 2025. So your potential customers are all using email! The important thing to note is that with so many emails being exchanged your email campaigns should be attention-grabbing and targeted to your specific audience. 

Make sure your email campaigns have the following: 

• Eye-catching topic
• A personalized feeling
• Use marketing strategies that follow laws and regulations
• Engage your customer with content
• Offer special discounts and promos based on audience profile.

With email being the third most popular content distribution channel, just behind a company’s website and blog, most online marketers still use email as a top metric to evaluate content. 

The top metrics to look at in email marketing are open rates, click rates, and downloads. 

For more information on email marketing, and best practices check out: Why Email Marketing is still one of the best practices.