However, most businesses don’t take advantage of marketing through email and believe social media is the only way to market today. But we’re here to show you how email marketing is just as alive as it was ten years ago.
Email marketing 101
With over 4 billion daily email users, it is a clear indicator that email is a powerful tool to target an audience and here’s how to market:
When you personalize, you make a connection. Everyone likes to see their name and know it’s not just another generic email. Having an email that gives the reader a more humanlike feel and is not so machine operated allows for a higher click-through rate and even higher conversion rate.
This is the first bit of information your viewer sees. If you’re not optimizing it and catching your reader’s attention, you can bet your bottom dollar that email is getting sent to the trash. The average person receives over 100 emails per day. You have one chance to stand out among those 99 other emails.
When emailing someone, you need to make sure you’re offering this customer something of value. Do not waste their time and risk having all future emails sent to spam. Instead, you could send exclusive offers or access to normally restricted content. Or you could even offer valuable information or updates on new products. Not every email needs to be a sale. It just needs to have value.
Lack of strategy is one of the main reasons email marketing fails. One of the easiest ways to stay organized and on top of marketing is to create a content calendar. Here are a few ideas on what to include in this calendar (the dates you plan to send your email campaigns, email marketing topics, and any content that needs to be included in your emails (such as images, videos, etc.).
The global email marketing market was valued at 7.5 billion U.S. dollars and is projected to increase to 17.9 billion by 2027. This is an insane amount of growth to be happening in the marketing industry. Why not get ahead of the curve and start marketing now? You’ll be able to tweak and tailor your email pitches way before the rest of the crowd.