Emails, social media, cold calling, content writing, banner ads, the list could go on forever in the present age of marketing. Deciding which marketing technique can take a long time, which is why we’ve taken it upon ourselves to break apart one today… banner ads.
![](https://blog.revolutionforce.com/wp-content/uploads/2021/02/banner-1024x695.png)
Banner ads, also known as display ads, are best explained as digital advertisements or digital billboards. It uses digital design and/or imagery to attract an audience’s attention to drive traffic to an advertiser.
Why are banner ads so popular?
First and foremost, they’re cost-friendly and a way for advertisers to display products and services online across multiple websites. These also create lead generation, the ability to retarget an audience, and brand awareness-“In fact, in 2019’s first quarter, revenue from digital ads reached a landmark high of over $28.4 billion,” states Hubspot.
- Lead Generation- It’s a great way to get more users to signup for your particular product/service—time to build your user base.
- Audience Retarget- If a user came to a website without making a purchase or signing up, a banner ad can be used to retarget that user.
- Brand Awareness- People who see banner ads are able to recognize an advertiser’s product or service. A prime example of a popular brand that uses banner ads is Spotify. Those ads in between songs are banner ads.
![](https://blog.revolutionforce.com/wp-content/uploads/2021/02/spotify.png)
Banner ads are commonly used for high-traffic websites that offer relevant content.
One advantage to banner advertising is the ability to measure its effectiveness easily. It’s easy to track the click-through rate with the banners. You can track which visual advertisement works better than another because we all know we should be A/B testing our marketing materials.
Conclusion
Using banners for advertising can be a real game-changer for your business if you’re optimizing. Brands like Nike, Coca-Cola, Best Buy, Times magazine all use banner ads. It’s how they attract a new audience. Don’t miss out on a top-producing technique in marketing.