The Psychology of Why People Buy Products or Services Online

Brain and hand

Consumers worldwide spent nearly $4.29 trillion online in a pandemic-fueled 2020, up from almost $3.46 trillion the prior year, according to Digital Commerce 360 estimates.”

That’s insane, right? Put the pandemic aside, in 2019; we were already in the trillions. That’s an incredible amount of online shopping. It’s no wonder skillful online marketing is key with all the competition taking place. There is competition up the wazoo with those kinds of numbers, which leads us to our main point of this article. We know that sales are high online, but what makes people actually buy your product or service over another’s?

Let’s break it down into 3 easy reasons:

  1. One of the most popular reasons people go shopping online is because the shoppers have the ability to compare multiple prices at once. People no longer have to travel store to store; they have all access to reviews, price comparisons, and customer service all in the comfort of their phone or computer. It’s easy. If you want to stand out against the big competitors, then stop the search for your shoppers and place comparisons, reviews, and prices on your website. They won’t need to look around if you’ve laid it out for them.
  2. Better pricing. If you have the means to be aggressive in your pricing, then you bet your bottom dollar you can capture those bargain shoppers.
  3. Finally, saving time. Shoppers who go online are okay with missing the instant gratification of not getting the product/service right when they purchase it. Buyers who do not care about time care about user experience. Your website better be up to par if you want to stay in the running for online shopping.

The major takeaway from these key points is to play to your strengths. If you can cut costs, then do that; if you can’t, then post some strong customer reviews, but if that still isn’t working, well, it’s time to up your game on your website and make it as user-friendly as possible.