Key Terms 101

Learn how to speak the affiliate marketing language by checking out the Glossary below. Listed below are a 101 key terms used throughout the industry.

Ad Network

Advertiser

Affiliate

Affiliate Link

Affiliate Marketing Forum

Affiliate Program

Alexa Rank

Alt Text

API

Backlink

Banner Ad

Black Hat

Blacklist

Budget

Charge Back

Click ID

Click- Through Rate

Click- Through

Cloaking

Commission

Conversion Rate

Cookies

CPA

CPC

CPL

CPM

CPS

Crawlers

Creative

Disclosure

Double Opt-In (DOI)

Dynamic Payout

EPC

Fired Pixel

Fraud

GEO

HTML

Hyperlink

Impression

In-house

Indexing

Internal Link

Keyword Research

Keyword

Landing Page

Meta Description

Meta Tags

Meta Title

Mobile Friendly

Network

Niche Marketing

Offer

Opt-in Email

Outbound Link

PageRank

Paid Search

Pay Bump

Payment Threshold

Payout

Pixel

Plug-in

Postback

PPC

PPL

PPS

Prelander

Profit

Publisher

Raw Clicks

Referring Domain

Referring URL

Revenue

ROI

SEO

Search Engine

Search Term/Search Query

SERP

Single Opt-In

Smartlink

SMS

Split Testing

Subdomain

Targeted Marketing

Text Link

Tracking Method

Tracking Platform

Tracking Software

Tracking URL

Traffic

Unique Clicks

Unique User

URL

Viral Marketing

Web Host

Webmasters

White Hat

White Label

301 Redirect

302 redirect