Affiliate marketing isn’t as easy as the world perceives it to be. If you’re an affiliate marketer, then you already know this. But for the new beginners who are just getting started in the industry and haven’t yet figured out just how difficult and time-consuming it really is-well, we’re here to help by saving you the time and sharing the most common affiliate marketing mistakes and how to avoid. Here are the Top 5 Mistakes Made in Affiliate Marketing:
1. Providing Low-Quality Content
Half the battle is getting customers to your site and the other half is keeping them there. Many affiliate marketers will make the mistake and fill their sites with irrelevant or outdated content. If a reader doesn’t see the content as valuable or credible, you’ll lose them. It’s better to have 5 great posts than 10 mediocre posts. The goal is ALWAYS to produce high-quality content.
2. Thinking Affiliate Marketing is Easy
There are millions of websites in the world, so what makes you think people will choose yours? The common misconception beginner affiliate marketers have if they build a website, they’ll instantly get visitors and become rich. Wrong. Being an affiliate marketer takes a lot of work, time, and patience. It’s not a get-rich-quick job and requires endless hours of work. You need to be proactive in building sites by link building, SEO, split testing, promotion, social media, and much more. Affiliate marketing can be very lucrative, but only if you spend time putting in the work.
3. Not Choosing the Right Partners
Affiliate marketing is like any other job when choosing who to work with. You need to be cautious with who you want to do business with. If you decide to work with a network, then it’s your job to research them and verify they are an ethical network. Choosing a network with a bad reputation can cause you thousands of dollars if you get caught producing unethical work. It’s not worth it. That’s why at Revolution Force each affiliate manager is vetted, interviewed, and comes with years of experience in the affiliate marketing industry.
Another type of partner is your own affiliates. Once you become big enough, you may begin to hire on your own staff of affiliate marketers. It’s your job to interview and vet your prospective affiliates because having low-quality affiliates can cause you to lose offers, network partners, and money.
4. Not Understanding What You’re Promoting
A common mistake affiliate marketers make is not taking the time to learn what they’re promoting. Consumers are savvy and are looking to call a producer’s bluff. Don’t make a mistake by not providing valuable information. Make sure the content is relevant to your audience and the material is engaging.
Also, make sure you’re providing enough material on the page and not just a bunch of jargon. Too many adds will confuse or annoy your viewers, but not having enough material will leave your page bare and boring. You need your page to be easy to read with useful information.
5. Not Monitoring Results
Finally, measuring the performance of your campaigns is detrimental to its success. How can you know what you’re doing if you’re not monitoring its results? Analyzing your campaigns is critical in determining what is working and what isn’t. It’s easy to make a change and adjust your strategy when you have concrete results in front of you.
By: Lauren Van Sloten